Live KPI instruments

Your business, on real gauges.

Original analog car instrument clusters, rebuilt into live displays of the numbers that matter to you. Revenue on the speedometer, ROAS on the tachometer, EBITDA on the dial next to it. Starting with original Porsche gauges, any brand on request.

Build yours See how it works

Or try the live demo: set up the dials yourself

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Video placeholderHero loop, 6–10 s: tachometer needle sweeping to the current ROAS, close-up, dark background

  • Original gauges

    Real instrument clusters from real cars, not replicas or screens. Needles, lighting and warning lights all work exactly as they did in the car.

  • Any KPI you run on

    Marketing, sales, finance, operations, fleet mileage. If it lives in GA4, BigQuery, your accounting system or your own software, it can move a needle.

  • 100% reversible

    We don't cut, solder or modify the original electronics. We plug into them, so the cluster can go back into a car and keeps its collector value.

How it works

From your data to a moving needle, without touching the original electronics.

  1. Pick your gauges and KPIs

    Choose the cluster (from any brand you like) and decide which number each dial should show.

  2. We connect your data

    GA4, BigQuery, accounting, CRM or fleet systems. We prepare your numbers securely on our side.

  3. We build your unit

    Custom dial faces with your scale and logo, housed in a machined aluminium case.

  4. It lives on your desk

    The unit updates itself over Wi-Fi. Switch KPIs with the original trip button.

How it works, in detail

First unit

Built from an original Boxster 986 cluster

The first showcase unit uses the instrument cluster from a Porsche Boxster (986). Three dials, three KPIs: revenue on the speedometer, ROAS on the tachometer and a third metric of your choice in the combined gauge. When a KPI crosses its threshold, the needle goes into the redline and a warning light comes on.

Two editions

No price list. Every unit is built to order and quoted individually.

Refurbished original gauges

Premium

  • Carefully refurbished original gauges and cluster hood
  • Housing with a brushed aluminium front, no visible screws
  • Custom dial faces with your KPI scale and logo

New original parts, numbered

Signature

  • New original parts
  • Fully machined billet aluminium housing
  • Leather matched to your own car's interior
  • Numbered unit

Compare editions

Who it's for

  • Business owners who love cars

    You own a Porsche or dream of one, and you check your numbers every morning. Now you can do both at once.

  • A gift they won't forget

    For a partner, a co-founder or a team that just hit its target. Their KPI, their logo.

  • Dealers and companies

    Every showroom gets gauges of its own brand showing its sales and service KPIs. Also VIP gifts.

    For business

Tell us which needle should move

Describe your car, your KPIs and your data sources. You'll get a personal reply, usually within two working days.

Request a quote